Tips for creating high-quality sites

Tips for creating high-quality sites




Inside AdSense

We receive a lot of questions from publishers wanting to know best practices to grow your businesses with AdSense. While there's no one right answer, our advice continues to be to focus on creating high-quality content and delivering the best possible user experience on your websites. Here are some key suggestions on how to design and organize your website content with an overall emphasis on the quality of the site.

Don't create multiple pages or sites with duplicate content.

We encourage you to create high-quality sites rather than a large number of sites. Focusing on one site and making it richer in information and authentic content not only benefits users, but also helps you win more of them. When users are browsing online, they want to find what they're looking for quickly and easily without combing through endless multiple pages, subdomains, or sites with substantially generic or duplicate content. If you have pages or sites that are similar in content or template design, consider consolidating the pages or sites into one.

Provide content that gives users a reason to visit, and return, to your site.
When you create content on your site, it’s important to ask yourself if the page provides substantial value or service when compared to sites covering similar subjects. It's worth the effort to create original content that sets your site apart from the rest. This will provide useful search results and keep your visitors coming back.

Provide the information or service promised.
Some publishers create sites that appear to offer a product or service but instead trick users into navigating through several pages and viewing ads. This results in a negative user experience and causes your site to be perceived as untrustworthy. Use keywords appropriately and in context with your content and make sure users are able to easily navigate through the site to find what products, goods, or services are promised.

There’s no shortcut to success. Building a high-quality site takes effort and time. However, we’ve seen that publishers who focus on their users instead of using quick and deceptive techniques are the real winners and experience long-term revenue growth and success in our network. For more information, check out the Google Webmaster Guidelines and the policy section of the AdSense Help Center.

Posted by Lingjuan Zhang, AdSense Policy team

Webmaster quality guidelines

Webmaster quality guidelines

To ensure a good experience for users and advertisers, publishers participating in the AdSense program are required to adhere to the webmaster quality guidelines. These guidelines provide many tips for creating sites that help Google find, index, and rank your site. In general, following these tips will help you to provide a positive experience for your users. The guidelines are quite extensive so we’ve highlighted some important information below:

Make sure your site adds value. Publishers are not allowed to create multiple pages, sub-domains, or domains with substantially duplicate content.
Publishers must provide unique and relevant content that gives users a reason to visit their site first.
Avoid "doorway" pages created just for search engines, or other "cookie-cutter" approaches such as affiliate programs with little or no original content.
Please keep in mind that participation in AdSense doesn't affect a site's rank in Google search results and won't queue its web pages for crawling by our main index bots. Publishers wishing to improve their ranking in the search results should visit our Webmaster Central blog and Search Console, which is available to all publishers.

Sites that don't meet these guidelines may be removed from the search index and have AdSense ads disabled. If this has happened to one of your sites, you can modify your site so that it does comply with the guidelines and then submit your site for reconsideration.

AdSense Program policies

AdSense Program policies

You can also check our official blog for updates, examples, and FAQs regarding program policies.
All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.
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Invalid clicks and impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools, and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging clicks or views (non-rewarded inventory)
Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

To ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:
Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or another similar language.
Direct user attention to the ads using arrows or other graphical gimmicks.
Place misleading images alongside individual ads.
Place ads in a floating box script.
Format ads so that they become indistinguishable from other content on that page.
Format site content so that it is difficult to distinguish it from ads.
Place misleading labels above Google ad units. For instance, ads may be labeled "Sponsored Links" or "Advertisements", but not "Favorite Sites" or "Today's Top Offers".
Content policies
Publishers may not place AdSense code on pages with content that violates any of our content policies. Some examples include content that is adult, shocking, or advocates racial intolerance. Please see our prohibited content article for more information.
View full content policies.
Pages with Google ads may not include:
Adult themes in family content
Pornography, adult or mature content
Shocking content
Content that threatens or advocates for harm on oneself or others
Content that harasses, intimidates or bullies an individual or group of individuals
Content that incites hatred against, promotes discrimination of or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristics that are associated with systemic discrimination or marginalization
Excessive profanity
Hacking/cracking content
Software or other content that violates the Unwanted Software Policy
Malware or adware
Illicit drugs and drug paraphernalia content
Content that promotes, sells or advertises products obtained from endangered or threatened species.
Online sale of alcoholic beverages
Sales of tobacco or tobacco-related products
Sales of prescription drugs
Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
Instructions on the enhancement or self-assembly of weapons (e.g., 3D printing of weapons, conversion kits, 80% finished parts)
Sales or distribution of coursework or student essays
Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.
Abusive experiences
Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information.
Authorized inventory (ads.txt)
If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorized sellers of that inventory. For more information, see Declare who is authorized to sell your inventory with ads.txt.
Copyrighted material
AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material.
It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the program. You can file a counter-notification via this form. More information about our DMCA process is available in this blog post.
If you believe that a page which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon AdChoices icon.

Counterfeit goods
AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Traffic sources
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

Learn more
To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs.
Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
Ad behavior
Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the AdSense ad code for more information.

Ad placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.

View full ad placement policies.
Google ads, search boxes or search results may not be:

Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
Displayed in pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded in a pop-up or pop-under.
Placed inside emails, or on pages where email messages are the primary focus.
Placed on pages where dynamically-generated content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus of the page.
Obscured by elements on a page.
Underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the app or ad.
Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
Placed on pages published specifically for the purpose of showing ads.
Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.
Placed on pages that frame content. Framing content is when a site or app displays someone’s else site within a frame or window without permission from the owners of that content.
Site behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Technical requirements
To help you provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements:

Use supported languages
Google publisher products do not support all languages. Applications for participation in these programs can be for sites with content primarily in the following languages.
Format requirements
WebView
AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames:
Android: Chrome Custom Tab
iOS: SFSafariViewController (iOS9 and iOS10 only)
Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies.
Google advertising cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website. Learn more about preparing your privacy policy.

Identifying users and user consent
You must not pass any information to Google:

that Google could use or recognize as personally identifiable information; or
that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).
You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.

For more information, please refer to Guidance for complying with the Identifying Users Policy.

You must also comply with the EU user consent policy.

Privacy
You must disclose clearly any data collection, sharing, and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.

Children's Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tools found here: https://search.google.com/search-console/coppa, or the method for apps described here: https://firebase.google.com/docs/admob/android/targeting, and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.

Tips for creating high-quality sites part 2

Tips for creating high-quality sites part 2

The goal of the Google Display Network is to provide valuable and relevant content for our users and advertisers. We’ve previously provided some tips for creating high-quality sites for AdSense. To build on that, we’d like to share some more information about which types of sites and pages are best suited for monetization.

Pages should provide originality and added value

The Google Webmaster Guidelines highlight the importance of providing original content that sets your site apart, but this is only one component of creating a high-quality website. Our guidelines also recommend, for example, that you do not use doorway pages and doorway domains, pages with little to no content, or pages optimized for specific keywords or phrases.

Strive for well-organized and information-rich content

Providing original content is only one component of creating a high-quality website. The content should also be informative and organized in a manner that is easy for users to navigate.

Here is a short - but not exhaustive - list of things you may want to keep in mind:

Focus on topics you’re knowledgeable and enthusiastic about.

Avoid duplicating the same content on several pages or producing overlapping or redundant content.

Focus on engaging the user (i.e., providing an interactive experience with relevant information based on user interests) rather than generating content in the attempt to trick our bots, for instance with irrelevant high-paying keywords.

The organization and navigational structure of your site are also important, as users should be able to easily navigate through your pages and find the information or service they’re seeking. In addition, there should always be a good balance between the ad implementation and the content of your page. Ads should be an additional resource for users, enriching the value of the page and not be overwhelming or more prominent than the content itself.

Avoid placing ads on non-content-based pages

Sometimes websites that provide valuable content as a whole may have certain sections or pages that are not well-suited for monetization. This includes pages that users visit before potentially exiting a domain, such as a page where users are shown a “thank you” message for their visit or purchase. Another example is 404 error pages where users are informed there is no content to be found at that given URL.

We hope you found this helpful. For more information about creating high-quality content, check out Google Webmaster Guidelines, AdSense Program policies, and the policy section of the AdSense Help Center.

Our best suggestion is to follow what we at Google still maintain as our core principle: “Focus on the users and all else will follow.”

Posted by Francesco Angeli, AdSense Policy team

Invalid traffic appeal (Q and R)

Invalid traffic appeal (Sample to submit the appeal)

This form can be used to appeal account disablement decisions made by the Google Ad Traffic Quality team.

* Required field

Please enter your name. *

………………………………………….

Please enter your publisher code. *

E.g., pub-1234xxxxxxxx5678

Contact email address *

………………………………………….
Where our email reply will be sent.

Example URLs or app ID where you've placed your ads *

……. (YOUR WEBSITE) ……
URLs or App ID where you intend to place the ads (should be active)

Have you ever purchased traffic to your site(s), mobile app(s), and/or YouTube channel(s)? *

Yes
No

How do users get to your site, mobile app, and/or YouTube channel? How do you promote your content? *

Users reach my content via Google search engine include Google Bing or YouTube channel and other YouTube feature some traffics reach via social also include Facebook Instagram and Twitter.

Have you or your site, mobile app, and/or YouTube channel ever violated the AdSense or Ad Manager program policies or Terms & Conditions? If so, how? *

This site has not had any invalid click activity before these violations. It is just approved to be monetized several days ago.

What was the reason for invalid activity on your site, mobile app, and/or YouTube channel? Please provide detailed information about all specific reasons that you believe to be relevant in your case. *

From my point of view the main reason for my account revoked might be the competitor might have done some invalid click activity or there might be some people who don’t have proper knowledge on how to use the app this might be the reason for my account deactivations.
As yet my YouTube channel is not monetized. 1,000 subscribers and 4,000 hours of watch time are not completed.

What changes will you implement to help improve ad traffic quality on your site, mobile app, and/or YouTube channel? *

First of all, I really apologize for any invalid click activity and mistake that happened unknowingly. Furthermore, I will try my best to be a good publisher if my AdSense is restarted and I will do everything according to AdSense policies and try to get away from any invalid activity which violates any terms and conditions.

Please include any data from your site, mobile app, and/or YouTube channel traffic logs or reports that indicate suspicious IP addresses, referrers, or requests which could explain the invalid activity. *

Dear Google AdSense Team, this is the first time my AdSense account disabled because of the invalid click activity, so I could not record a suspicious IP address, traffic, log, and report.
I also apologize for this negligence; I only appeal to ignore any error or light invalid click activity to my account and give me the first and last chance to work properly on my AdSense Account.
I accept my negligence that caused it inadvertently happened.

Invalid traffic appeal

 This is the invalid traffic appeal (Sample)

This form can be used to appeal account disablement decisions made by the Google Ad Traffic Quality team.

* Required field

Please enter your name. *

Please enter your publisher code. *

E.g. pub-1234xxxxxxxx5678

Contact email address *

Where our email reply will be sent. 

Example URLs or app ID where you've placed your ads *

URLs or App ID where you intend to place the ads (should be active)

Have you ever purchased traffic to your site(s), mobile app(s), and/or YouTube channel(s)? *

Yes

No

How do users get to your site, mobile app, and/or YouTube channel? How do you promote your content? *

Have you or your site, mobile app, and/or YouTube channel ever violated the Adsense or Ad Manager program policies or Terms & Conditions? If so, how? *

What was the reason for invalid activity on your site, mobile app, and/or YouTube channel? Please provide detailed information about all specific reasons that you believe to be relevant in your case. *

What changes will you implement to help improve ad traffic quality on your site, mobile app, and/or YouTube channel? *

Please include any data from your site, mobile app, and/or YouTube channel traffic logs or reports that indicate suspicious IP addresses, referrers, or requests which could explain the invalid activity. *

I have read the entire form and provided all the necessary information. I also understand that once Google has reached a decision on my appeal, further appeals may not be considered, and I may not receive additional communication from Google. *

Source: Google Support

Message after submission the appeal form

 Thank you for submitting an invalid activity appeal.

Where is my confirmation email? 

If you don't see the confirmation email in your inbox, please check your spam folder in case it was inadvertently placed there. If you don't locate the message there, it's possible that the email address submitted in your appeal was invalid. In this case, please resubmit your appeal with a valid contact email address so that you'll receive a response from our specialist team.
For a more seamless experience, submit appeals using the email you had used while signing up for AdSense.

When should I expect a response? 

In most cases, appeals are reviewed within 72 business hours, though due to the high volume of emails we receive, it may take us up to a week or more to process it. If you've previously submitted an appeal for this account, you might not receive a response to this or future appeals. Also, please be aware that appealing the disabling of your AdSense account does not guarantee that it will be reinstated. As a reminder, if you have any questions about accounts disabled for invalid ad activity, please visit our AdSense account disabled for invalid activity page.

Thanks for your patience and understanding.